Build UTM-tagged tracking URLs for your marketing campaigns. Сгенерировать campaign links with source, medium, term, content parameters. Export to CSV.
UTM parameters help you track where your website traffic comes from in Google Analytics and other analytics platforms. This tool lets you quickly generate properly formatted UTM URLs for email, social, paid ads, and other campaigns.
UTM (Urchin Tracking Module) parameters are tags added to URLs to track marketing campaign performance. The five standard parameters are: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
UTM data appears in Google Analytics under Acquisition > All Traffic > Source/Medium, and in Кампания reports. Other analytics platforms like Matomo, Mixpanel, and Amplitude also support UTM tracking.
Yes, UTM parameters are case-sensitive. "Email" and "email" will be tracked as two different sources. We recommend using lowercase consistently for all UTM values.
Spaces are automatically encoded to "%20" or "+" in URLs. For readability in analytics reports, we recommend using hyphens or underscores instead of spaces (e.g., "summer-sale" instead of "summer sale").